Surprisingly, zoom meetings are now a part of the event industry. Thousands of events got cancelled since March 2020, as the corona virus started to speed up in India. The impacts of the cancellation of the events are intense. Government norms to regulate the business conferences, weddings, parties, festivals and more have had massive impact on the Industry.
The rise of virtual events
Before the pandemic, in-person events were a biggest point for B2B marketers to engage their buyers. After events got postponed , events organizers realized that virtual events is for continuity. One Plus Nord launch event is an example of this.
We have no idea that when will large in- person events will return and till then virtual events are expected to continue to fill the gap.
The perspective of the organizers for virtual events
- For organizers it becomes an easier access to high quality of speakers regardless the fact that where they live or where the event takes place.
- Virtual events are more sustainable and cost effects compare to in- persons events.
- Virtual events help you to connect with people all around the globe.
The perspective of the attendees for virtual events
- For attendees it becomes easier to choose the content they want to consume.
- Virtual events are less time consuming.
- Virtual events are a cheaper than in- person events
As we know that “Every coin has two sides” virtual events are also some negative aspects.
The negative impact of Virtual Events
- Virtual events does not allow face-to face interactions
- It’s hard to get attendees attention during an virtual event.
- It does not allow after hours networking and lacks acute human interfacing.
Virtual events ideas that developed during this pandemic will be in demand even after the pandemic. While the pivot of virtual events to in person events will be taking. Let’s not forget that we all are creative and will grow together in this tough time.